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Office of the Indiana Attorney General

Don't Buy the Lie


Human trafficking is the fastest growing and second largest criminal industry in the world, generating roughly $150.2 billion worldwide. According to the Trafficking in Persons Report produced by the State Department, approximately 27 million men, women and children are victims of some form of human trafficking. Human trafficking occurs when people are recruited to work or provide services through the use of force, fraud, or coercion, and it includes labor and sex trafficking, The average age at which children in the United States first become victims of sex trafficking is12-14, the FBI estimates that nearly 300,000 American youths are at risk of becoming victims of commercial sexual exploitation.

Indiana Attorney General Greg Zoeller serves as co-chair of the Indiana Protection for Abused and Trafficked Humans (IPATH) task force. Zoeller also co-chairs the Human Trafficking Standing Committee for the National Association of Attorneys General (NAAG), and he served on the Leadership Council for the 2011-12 Pillars of Hope Initiative for NAAG. Zoeller developed a model anti demand initiative for all states to use, dubbed "Don't Buy the Lie" that purchasing sex is a victimless crime. As part of the "Don't Buy the Lie" campaign, Zoeller created a public pledge to promote zero tolerance for the sex industry and supported legislative changes that make it easier to prosecute and hold traffickers accountable.