UPP Account Research Findings and Reports

  • During April 2017, which is recognized as National Safe Digging Month, the IURC invested in both radio and internet advertising encouraging people to use Indiana's 811 services. Complete results for this outreach effort can be found below the executive summary.
     
    • Project's executive summary:
      The Indiana Utility Regulatory Commission's Safe Digging Month digital campaign served over 3.5 million impressions through display and paid search ads. 5,503 total ad clicks were made on these ads and both mediums performed above Google established click-through rate benchmarks. The paid search component performed very well at a CTR of 4.17%. Top keywords include 811, "call before you dig" and "utility locator" among many other related keywords. The paid search campaign averaged a position of 1.7, meaning that the IURC's ads were typically the first or second search result when relevant keywords were searched.
      Complete results
       
  • The IURC contracted with an Indiana designer to help create the 2017 Safe Digging Month poster. The poster can be seen here.
     
  • The IURC partnered with Vectren Energy to sponsor research focused on why home owners and excavators who had damaged facilities did not call Indiana 811 before digging.
    Results of 31 in depth interviews.
     
  • The IURC sponsored Common Ground Alliance (CGA) spokesman Mark Stowe's attendance at the 2017 Indiana Boat, Sport, and Travel Show. View safety interaction stats here.
     
  • IURC partnered with the Tri-Town Safety Village to provide 811 and utility safety information to elementary school students. Currently, 1539 students have gone through an 811 information program.
     
  • The IURC partnered with the Federal Pipeline and Hazardous Materials Safety Administration (PHMSA) during the summer of 2016 to sponsor the 100th running of the Indy 500 and the Angie's List Grand Prix. Our Sponsorship included social media, banner ads on IMS.com, LED board ads at IMS, Call 811 signage at turns 13,14, and 15 of the track, magazine inserts and other media items. Complete information can be found in the IMS coverage breakdown.
  • The IURC has entered into a one-year, renewable Public Education Program (PEP) with the Indiana Broadcasters Assocation (IBA). As part of the PEP, the IURC is allowed access to an IBA estimated 95 percent of Indiana residents per month through AM, FM, and broadcast television. 
     
  • During April 2016, which is recognized as National Safe Digging Month, the IURC invested in both radio and internet advertising encouraging people to use Indiana's 811 services. Complete results for this outreach effort can be found below the executive summary.  
    • Project's executive summary:
The Safe Digging month week long campaign provided 1,902,900 impressions which exceeded our projected impressions of 1-1.25 million. The ads were geo-targeted to Indiana homeowners
35-64 who had a recent interest in home improvement or residential construction projects. 

 
Users were sent to the http://indiana811.org/811now url. The click-through-rate for the campaign was .23%, which well exceeded the industry standard for Public Safety of .08%.
  • The UPP Account funded a training provided by the Indiana Professional Land Surveyors Foundation in Indianapolis on March 18, 2016. Survey results of the training program are available below. 
  • Throughout January and Febuary 2016, the UPP Account funded five full-day training opportunities across Northern and Southern Indiana. These trainings included: the Indiana Dig Law, an excavator and operator's experiences with pipeline safety, a UPPAC update and a UPP Account update. Attendees were surveyed to determine their opinions about the usefulness and quality of the training program. Results can be seen at the link below. 
  • On Aug. 7, 2015 the IURC conducted a UPP Account workshop with excavators, locators, and pipeline operators. To help encourage participation and attendee involvement, LEAD Management Solutions was hired to facilitate the workshop. LEADS's report, as provided to the IURC, is available. 
  • The IURC surveyed the excavators, locators, and pipeline operators who attended the Aug. 7, 2015 workshop to determine whether the workshop attendees had derived value from the meeting. The results are available below.

 

Links

Additional Resources