UPP Account Research Findings and Reports
- Throughout Spring and Summer 2021 the IURC partnered with Hirons to execute an online marketing campaign encouraging safe gas awareness and using the Indiana 811 system. Nearly 36 million media impressions were made across Indiana and over 33,000 people were driven to campaign landing pages.
Complete results - During April 2017, which is recognized as National Safe Digging Month, the IURC invested in both radio and internet advertising encouraging people to use Indiana's 811 services. Complete results for this outreach effort can be found below the executive summary.
- Project's executive summary:
The Indiana Utility Regulatory Commission's Safe Digging Month digital campaign served over 3.5 million impressions through display and paid search ads. 5,503 total ad clicks were made on these ads and both mediums performed above Google established click-through rate benchmarks. The paid search component performed very well at a CTR of 4.17%. Top keywords include 811, "call before you dig" and "utility locator" among many other related keywords. The paid search campaign averaged a position of 1.7, meaning that the IURC's ads were typically the first or second search result when relevant keywords were searched.
Complete results
- Project's executive summary:
- The IURC contracted with an Indiana designer to help create the 2017 Safe Digging Month poster. The poster can be seen here.
- The IURC partnered with Vectren Energy to sponsor research focused on why home owners and excavators who had damaged facilities did not call Indiana 811 before digging.
Results of 31 in depth interviews. - The IURC has sponsored Common Ground Alliance (CGA) spokesman Mark Stowe's attendance at the Indiana Boat, Sport, and Travel Show.
- 2017 Indiana Boat, Sport, and Travel Show interaction stats here.
- 2018 Indiana Boat, Sport, and Travel Show interaction stats here
- 2019 Indiana Boat, Sport, and Travel Show interaction stats here
- IURC partnered with the Tri-Town Safety Village to provide 811 and utility safety information to elementary school students. As of May, 2019 5,397 students have gone through an 811 information program.
- The IURC partnered with the Federal Pipeline and Hazardous Materials Safety Administration (PHMSA) during the summer of 2016 to sponsor the 100th running of the Indy 500 and the Angie's List Grand Prix. Our Sponsorship included social media, banner ads on IMS.com, LED board ads at IMS, Call 811 signage at turns 13,14, and 15 of the track, magazine inserts and other media items. Complete information can be found in the IMS coverage breakdown.
- The IURC has entered into a one-year, renewable Public Education Program (PEP) with the Indiana Broadcasters Association (IBA). As part of the PEP, the IURC is allowed access to an IBA estimated 95 percent of Indiana residents per month through AM, FM, and broadcast television.
- Radio Public Service Announcement 1
- Radio Public Service Announcement 2
- Broadcast television spot 1 - Super Hero
- Broadcast television spot 2 - Golf
- Broadcast television spot 3 - Animated
- 2016 July, August, September media results -
- 14,523 30 second spots reported across Indiana
- 2016 October, November, December media results -
- 11,947 30 second spots reported across Indiana
- 2017 ​January, February, March media results -
- 15,762 30 second spots reported across Indiana
- 2017 April, May, June media results -
- 17,549 30 second spots reported across Indiana
- 2017 July, August, September media results -
- 13,110 30 second spots reported across Indiana
- 2017 October, November, December media results -
- 13,327 30 second spots reported across Indiana
- 2018 January, February, March media results -
- 11,062 30 second spots reported across Indiana
- 2018 April, May, June media results -
- 10,204 30 second spots reported across Indiana
- 2018 July, August, September media results
- second spots reported across Indiana
- 2018 November and December Radio
- 2018 October, December TV
- second spots reported across Indiana
- 2019 January and February Radio
- 2019 March and April Radio, May Radio
- 2019 June Radio
- 3,826 30 second radio spots reported across Indiana
- 2019 July, August, September Radio
- 9,155 30 second radio spots reported across Indiana
- 2019 October, November, December Radio
- 9,106 30 second radio spots reported across Indiana
- 2020 January - May Radio
- 19,391 30 second radio spots reported across Indiana
- 2020 January - May TV
- 1,642 30 second TV spots reported across Indiana
- 2020 June TV
- 46 30 second TV spots reported across Indiana
- 2020 June - Radio
- 3,891 30 second radio spots reported across Indiana
- 2020 July - September Radio
- 12,294 30 second radio spots reported across Indiana
- 2020 July - September TV
- 1,815 30 second TV spots reported across Indiana
- 2020 October - December Radio
- 10,970 30 second radio spots reported across Indiana
- 2020 October - December TV
- 1,692 30 second TV spots reported across Indiana
- 2021 January - March Radio
- 13,074 30 second radio spots reported across Indiana
- 2021 April radio - 4,501 30 second radio spots reported across Indiana
- 2021 January - April TV
- 4,648 30 second TV spots reported across Indiana
- 2021 May - August Radio
- 12,548 30 second radio spots reported across Indiana
- 2021 May - September TV
- 5,589 30 second TV spots reported across Indiana
- 2021 October - November, December TV
- 2,753 30 second TV Spots
- 2021 September - December Radio
- 11,836 30 second radio spots reported across Indiana
- 2022 January Radio
- 2,751 30 second radio spots reported across Indiana
- 2022 January TV
- 658 30 second TV spots reported across Indiana
- During April 2016, which is recognized as National Safe Digging Month, the IURC invested in both radio and internet advertising encouraging people to use Indiana's 811 services. Complete results for this outreach effort can be found below the executive summary.
- Project's executive summary:
The Safe Digging month week long campaign provided 1,902,900 impressions which exceeded our projected impressions of 1-1.25 million. The ads were geo-targeted to Indiana homeowners
35-64 who had a recent interest in home improvement or residential construction projects.
35-64 who had a recent interest in home improvement or residential construction projects.
Users were sent to the http://indiana811.org/811now url. The click-through-rate for the campaign was .23%, which well exceeded the industry standard for Public Safety of .08%.
- The UPP Account funded a training provided by the Indiana Professional Land Surveyors Foundation in Indianapolis on March 18, 2016. Survey results of the training program are available below.
- Throughout January and Febuary 2016, the UPP Account funded five full-day training opportunities across Northern and Southern Indiana. These trainings included: the Indiana Dig Law, an excavator and operator's experiences with pipeline safety, a UPPAC update and a UPP Account update. Attendees were surveyed to determine their opinions about the usefulness and quality of the training program. Results can be seen at the link below.
- On Aug. 7, 2015 the IURC conducted a UPP Account workshop with excavators, locators, and pipeline operators. To help encourage participation and attendee involvement, LEAD Management Solutions was hired to facilitate the workshop. LEADS's report, as provided to the IURC, is available.
- The IURC surveyed the excavators, locators, and pipeline operators who attended the Aug. 7, 2015 workshop to determine whether the workshop attendees had derived value from the meeting. The results are available below.
Links
- Research Findings and Reports
- Request for Information (RFI) Request for Proposal (RFP) opportunities
- Meeting notices and Training Opportunities
- New Grant Requests and suggestions
- Account spending list and Indiana investment map
Additional Resources