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The Recycle Guys public education campaign, born in South Carolina, began in January 1997 with the premiere of three public service announcements (PSAs) throughout the state. Now, 20-plus spots and thousands of television appearances later, the Guys are singing, dancing and educating the public around the country including Arizona, North Carolina, Pennsylvania, the City of Denver, and Indiana!
The Guys began their career in 1992 as the silent logo of the S.C. Department of Health and Environmental Control's (DHEC) Office of Solid Waste Reduction and Recycling. That all changed when they made their television debut in 1997 to the tune of Aretha Franklin’s all-time classic “Respect.” But instead of R-E-S-P-E-C-T, the Guys encouraged everyone to R-E-C-Y-C-L-E.
Today, the Guys now star in more than 20 public service announcements, reminding everyone to recycle, recycle used oil, buy recycled, and compost. The Recycle Guys also remind people to observe Earth Day and America Recycles Day. In addition, the Guys now speak Spanish in three public service announcements. With energy conservation, runoff pollution and ozone awareness spots being added the Recycle Guys are a comprehensive environmental awareness campaign.
DHEC's Office of Solid Waste Reduction and Recycling has partnered with other state environmental agencies, the U.S. Environmental Protection Agency Region IV and America Recycles Day, Inc. and granted permission to adopt the Office's national award-winning campaign. For more information about these partnerships, please call 1-800-768-7348.
And remember, "R-E-C-Y-C-L-E... it begins with you and me!"
Check out the Recycle Guys Indiana PSAs. They should not be copied or reprinted without prior permission from IDEM. Please call the Office of Pollution Prevention and Technical Assistance at 1-800-988-7901 for more information regarding the artwork. Government agencies and organizations can order personalized recycle guys artwork for promotional items directly through the web.