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Child Seat Marketing Materials

Welcome to the Indiana Criminal Justice Institute Child Seat Safety marketing page for partner agencies and highway safety professionals. On this page, you'll find marketing materials for various campaigns developed by the National Highway Traffic Safety Administration, Ad Council,Automotive Safety Program and ICJI. These marketing tools offer a way to get involved through traditional media and online media and will be expanded over time.

For the most up-to-date listing of NHTSA marketing materials, click here.

For NHTSA Assets: Are you interested in using these assets to generate awareness in your community throughout the year? Please email Elizabeth at elizabeth.nilsson@dot.gov for more information on this process and to learn more about assets’ availability for donated and paid media usage.

  • Brochures

     

    Child Safety Seat Guide (Law Card)

    A two-sided brochure that has general guidelines and recommendations for the various types of car seats and seat belts.  Includes short descriptions of the Indiana Child Restraint Law and the Indiana Safety Belt Law.

    Order Download

    Guía Del Asiento De Seguridad Para Niños (Law Card) (SPANISH)

    A two-sided brochure that has general guidelines and recommendations for the various types of car seats and seat belts.  Includes short descriptions of the Indiana Child Restraint Law and the Indiana Safety Belt Law; in Spanish.

    Indiana Child Passenger Law: Boosting the Safety of Indiana Children

    Information on Indiana's child passenger law and booster seats.

    Order Download

    Ley De Indiana Para Los Niños Pasajeros: Fomentando la seguridad de los niños de Indiana (SPANISH)

    Information on Indiana's child passenger law and booster seats; in Spanish.

    Download

       

    Spanish Brochure (Guía para el transporte seguro de pasajeros en Indiana)

    An eight page booklet in Spanish that has general guidelines and recommendations for the various types of car seats and seat belts.

    Order Download

    National Center for the Safe Transportation of Children with Special Health Care Needs

    Brochure provides information on available adaptive restraints and a brief description of services provided by the National Center for the Safe Transportation of Children with Special Health Care Needs.

    Download

    Car Safety for Your Child with Autism

    Brochure with tips and answers to questions on transporting children with autism.

    Download

    Car Safety for Your Child with Cerebral Palsy

    Brochure with tips and answers to questions on transporting children with cerebral palsy.

    Download

        

    Car Safety for Your Child with Down Syndrome

    Brochure with tips and answers to questions on transporting children with Down syndrome.

    Download

    Car Safety for Your Child with a Hip Cast

    Brochure with tips and answers to questions on transporting children with hip casts.

    Download

    Car Safety for Infants Born Prematurely or Low Birth Weight

    Brochure with tips and answers to questions on transporting infants born prematurely or with low birth weight.

    Download

    The Right Seat

    8 1/2" X 11" tear-off sheet.  Information and illustrations on the 4 steps to buckling up children.

    Order Download

      

    Knowledge Saves Lives (English / Spanish)

    Brochure designed to print with pages 3 and 4 upside down, so each language will appear to start from the front once completed and folded.

    Download

  • Kits
     

    Indiana Buckle Up Bug Club

    Everything you need to make a "Bug" kit.  This is a three (3) piece kit that includes the following items: a) Activity Coloring Book, b) Paper Bag, and c) Sticker.

    Order

    El Abrocha-Insecto Club De Indiana (SPANISH)

    "Bug" materials in Spanish.  Everything you need to make a "Bug" kit.  This is a three (3) piece kit that includes the following items: a) Activity Coloring Book, b) Paper Bag, and c) Sticker.

    Order

  • Posters

    The Right Seat (Poster)

    18” x 24” poster.  Information and illustrations on the 4 steps to buckling up children.

    Order

  • Flyers

      

    Tethers for Tots

    Two sided flyer explaining the importance of using a top tether with forward facing child restraints.  Step by step instructions and illustrations on the back.

    Order Download

    Grandparents & Car Seat Safety

    Two sided flyer explaining  how to properly install and safely secure a child in a car sat. Geared towards grandparents.

    Download

    Seat Recommendations: Choosing the Right Seat

    Infographic flyer with tips on choosing the correct car seat.

    Download

    Seat Recommendations: Choosing the Right Seat (Spanish)

    Infographic flyer with tips on choosing the correct car seat. In Spanish

    Download

       

    Pregnant Women's Guide To Buckling Up

    Two sided flyer with tips on safely buckling up while pregnant.

    Download

    Pregnant Women's Guide To Buckling Up (Spanish)

    Two sided flyer with tips on safely buckling up while pregnant.

    Download

    Car Seat Check - Know for Sure (12x18)

    Customizable flyer to promote car seat check event.

    Download

    Car Seat Check - Stacking Rings (12x18)

    Customizable flyer to promote car seat check event.

    Download

        

    Car Seat Check - Popcicle (12x18)

    Customizable flyer to promote car seat check event.

    Download

    Car Seat Check - Know for Sure (8x11)

    Customizable flyer to promote car seat check event.

    Download

    Car Seat Check - Locker Room (8x11) Spanish

    Customizable flyer to promote car seat check event. In Spanish.

    Download

    Car Seat Check - Office (8x11) / Spanish

    Customizable flyer to promote car seat check event. In Spanish.

    Download

  • Tip sheets
     

    Car Safety for Your Child who Doesn’t Stay Buckled Up

    Tips and answers to questions about children who won’t stay buckled up while riding in the vehicle.

    Download

    Rear-Facing Longer

    Tips about how and why to keep your child rear-facing when riding in the car.

    Download

  • DVDs

    Special Delivery (bi-lingual Spanish/English)

    DVD for caregivers and health care professionals on transporting infants born prematurely or with low birth weight.  Provides information on choosing an appropriate car seat, positioning an infant in a car seat, installing a rear-facing seat, and available car beds.

    Order

  • Marketing Videos

      

    They're Worth It - Carousel

    0-2 years old [:15 / :30]

    Download

    They're Worth It - Carousel (Spanish)

    0-2 years old [:15 / :30]

    Download

    They're Worth It - Bedtime

    3-6 years old [:15 / :30]

    Download

    They're Worth It - Bedtime (Spanish)

    3-6 years old [:15 / :30]

    Download

        

    They're Worth It - Minigolf

    6-10 years old [:15 / :30]

    Download

    They're Worth It - Minigolf (Spanish)

    6-10 years old [:15 / :30]

    Download

    They're Worth It - Baker

    10-13 years old [:15 / :30]

    Download

    They're Worth It - Baker (Spanish)

    10-13 years old [:15 / :30]

    Download

    Back seat for kids under 13

    Download

    Spot the Problem (Spanish)

    Download

    Learn what it takes to keep your kid safe

    Download

    Learn what it takes to keep your kid safe (Spanish)

    Download

     

     

    Choosing The Right Seat

    Embed

    Not sure how to find the right car seat?

    The Wide World of Car Seats

    When to Use a Car Seat

    Proper Installation

    Car Seat Selection

  • Instructional videos
        

    Installing a rear-facing car seat

    Download

    Installing a rear-facing car seat (Spanish)

    Download

    Installing a front-facing car seat

    Download

    Installing a front-facing car seat (Spanish)

    Download

       

    3 steps to choosing the right car seat

    Download

    3 steps to choosing the right car seat (Spanish)

    Download

    Car Seat Installation Instructions - by Type

    Embed

    Car Seat Installation Instructions - by Type (Spanish)

    Embed

  • Banner Ads
  • Post Cards
       

    Know For Sure (5x4)

    Download

    Sneaker (5x4)

    Download

    Locker Room (5x4) Spanish

    Download

  • Guides

    Localization Process Overview for the Child Car Safety Campaign

    Updated March 2022

    Download

    How to Get Child Car Safety Campaign PSAs Placed

    Download

    Style and Branding Guidelines

    NHTSA Child Passenger Safety Campaign

    Download

  • Outdoor Ads
        

    Bus Shelter: Stacking Toy

    Donated and paid media

    Download

    Bus Shelter:
    Baby Bottle

    Donated and paid media

    Download

    Bus Shelter:
    Popcicle

    Donated and paid media

    Download

    Billboard:
    Right Seat

    Donated and paid media

    Download

        

    Billboard:
    Locker Room (Spanish)

    Donated and paid media

    Download

    Billboard:
    Office
    (Spanish)

    Donated and paid media

    Download

    Baby Car Seat

    Donated and paid media

    Download

    Baby Car Seat (Spanish)

    Donated and paid media

    Download

    Shapes and Sizes

    Donated and paid media

    Download

    Shapes and Sizes
    (Spanish)

    Donated and paid media

    Download

     
  • Print Ads
  • Social Media Graphics
       

    Static Graphics

    Set of 4

    Download

    Static Graphics
    (Spanish)

    Set of 4

    Download

    Animated Graphics

    Set of 6 GIF / MP4

    Download

    Animated Graphics
    (Spanish)

    Set of 6 GIF / MP4

    Download

        

    Animated Child Safety Social Media Graphics - Seasonal Q3

    Horizontal (12) and Square (12)

    Download

    Animated Child Safety Social Media Graphics - Seasonal Q3 (Spanish)

    Horizontal (12) and Square (12)

    Download

    Animated Child Safety Social Media Graphics - Seasonal Q4

    Horizontal (12) and Square (12)

    Download

    Animated Child Safety Social Media Graphics - Seasonal Q4 (Spanish)

    Horizontal (12) and Square (12)

    Download

        

    Animated Child Safety Social Media Graphics - Seasonal

    Horizontal (8) and Square (8)

    Download

    Animated Child Safety Social Media Graphics - Seasonal
    Spanish

    Horizontal (8) and Square (8)

    Download

     

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