QPA#38033 - Williams Randall Marketing
Introduction from Williams Randall
Williams Randall Advertising is an approved vendor for the following QPA:
- QPA 38033 – Marketing, Advertising & Public Relations Services and Media Buy Services
Williams Randall is a full-service ad agency providing expertise in five major disciplines to help Indiana State Agencies achieve their goals:
- Research & Strategy – Audience and market research, website usability testing, online strategy, marketing strategy
- Creative Services – TV & online video, terrestrial & online radio, online ads, landing pages, print, outdoor
- Website Services – User research, personas, information architecture, responsive design, content development, SEO, custom programming, CMS buildouts, hosting, mobile
- Media Services – Planning, placement & management for broadcast, out-of-home, print, SEM, online display & social media targeting, retargeting, audio & video streaming
- Customized, integrated media plans that utilize a mix of awareness and acquisition tactics
- Digital media planning and placement is a core competency
- Premier Google Partner
- Media planning and buying services are included in our commission
- Analytics Services – Campaign, website and email analytics, custom reports & dashboards, conversion optimization and analysis
Our Philosophy: Left-Brain Creativity
- Left-Brain Creativity infuses an analytical, left-brain point of view into the creative, right-brain thinking you expect from an ad agency. It not only leads us to ideas that are fresh, but ensures our clients spend their time and money being the smartest marketers they can be.
To learn more about our agency, visit our website (www.williamsrandall.com):
Contact Information
Primary Contact:
Emiley Matherly
Director of Client Services
21 Virginia Ave, Suite 400
Indianapolis, IN 46204
Cell: 317-775-2635
emiley.matherly@willran.com
Procedures
- Marketing, PR, Advertising, Media Buy Procedure
- Budget Quotation Sheet
- Creative Brief
- Media Brief
- Scope of Work Template