Know the Facts Relaunches With New Messaging - See Beyond the Addiction

In 2017 the Division of Mental Health and Addiction launched the Know the Facts campaign, with a mission to reduce stigma surrounding opioid/ substance use disorder.

In May, the Know the Facts campaign was relaunched with messaging across several different mediums, including video spots, social and digital ads, radio, TV ads and a large presence on over 7,000 digital screens in communities across the state.

In preparing for the relaunch, research showed that Hoosiers have a high awareness of the facts about substance use disorders - addiction is a disease, treatment is available, recovery is possible - but may not believe them.  As a result, new advertising and collateral was developed with the goal of changing minds about someone with a substance use disorder and moving beyond building awareness about the facts. The new look to the campaign leads with a powerful call to action, “See Beyond the Addiction.”

Check out the refreshed microsite for information about substance use disorder, the stigma behind it and actionable ways people can get involved in reducing negative perceptions.